Great ideas rarely appear by chance. We use repeatable frameworks to reveal unmet needs, turn insight into concepts, and de-risk them quickly with real users. The toolset blends Jobs-to-Be-Done, Design Thinking, the Double Diamond, Value Proposition Canvas, Lead User research, and portfolio methods that top firms apply to out-innovate competitors.
What Counts As A “Good Idea” In 2025
A good idea solves a real customer job, creates value your rivals overlook, and is feasible to deliver at profit. We pressure-test each dimension early: desirability via interviews and JTBD, feasibility via prototypes, and viability via basic unit economics—an approach rooted in Design Thinking and value-proposition work.
Our Core Discovery Playbook
Jobs-to-Be-Done interviews to surface non-obvious demand
JTBD reframes research around the progress people try to make, not demographics or product features. We structure interviews to capture triggers, anxieties, and trade-offs, then translate those into opportunity statements and initial concepts.
Design Thinking and the Double Diamond to move from fuzzy problem to tested solution
We run the classic Empathize/Define/Ideate/Prototype/Test loop while navigating the Double Diamond’s Discover-Define-Develop-Deliver stages. This keeps teams divergent when learning and convergent when deciding, with multiple rounds of prototyping before we commit.
Value Proposition Canvas to lock fit between pains, gains, and features
We map customer jobs, pains, and gains against product features, pain relievers, and gain creators to spot mismatches early and sharpen the promise your offer makes.
Where Our “Unfair” Ideas Often Come From
Lead Users who live in the future
Following von Hippel, we recruit users whose extreme needs foreshadow the mainstream. Their workarounds and hacks routinely inspire product leaps and new service blueprints.
Ten Types of Innovation so we don’t fixate on product features
We deliberately scan for business-model, network, process, and experience plays using the Ten Types framework, because non-product innovations often deliver the strongest advantage.
Structured creativity with SCAMPER and systematic problem-solving with TRIZ
SCAMPER forces seven angles of ideation on any offer; TRIZ gives contradiction-breaking patterns and principles so teams don’t rely on random brainstorming. We use both to generate options fast.
Data-Driven Trend Sensing That Feeds The Funnel
Always-on search signals
Google Trends helps us quantify emerging interest and seasonality by region, query, and vertical, with methods caveats we respect when interpreting spikes.
Macro “megatrends” for durable tailwinds
OECD trend work and SME studies inform which problems are getting bigger, which skills are scarce, and where to position offers for the next 12–36 months. We connect those signals to your roadmap.
From Idea To Evidence: Lightweight Experiments
H4 Prototypes and smoke tests
We prototype the riskiest assumptions first and use landing pages, concierge tests, or clickable demos to validate intent before we scale build—standard practice in Design Thinking and HCD.
H4 Portfolio discipline so winners get oxygen
Using research like McKinsey’s innovation essentials, we keep an idea pipeline with staged criteria and resource gates. Projects earn the next sprint with evidence, not opinions.
What Engagement Looks Like (Typical 4–8 Weeks)
Week 1–2: Discover
JTBD interviews, ethnographic notes, desk research on trends, and initial competitive scans.
Week 3–4: Define & Ideate
Opportunity statements, Ten Types canvassing, SCAMPER/TRIZ workshops, and concept shortlists.
Week 5–6: Prototype & Test
Low- to mid-fidelity prototypes, landing tests, value-prop refinement with the VPC, and user feedback loops.
Week 7–8: Prioritize & Plan
Evidence-based ranking, rough unit economics, and a deliverable package with Double Diamond artifacts your team can keep iterating.
Tools We’ll Leave Behind
H4 Interview guides and JTBD patterns
Reusable scripts and a library of triggers, anxieties, and desired outcomes for your category.
H4 Canvases and playbooks
Value Proposition Canvas snapshots, Double Diamond maps, Ten Types scan, and an experiment backlog you can run without us.
Proof Points And Case Inspiration
Design Thinking and Double Diamond processes are widely taught and applied; official resources outline the exact steps and why they reduce waste by testing assumptions early. Lead-user projects have generated commercially successful concepts by tapping edge cases first. These codified methods help organizations find ideas reliably, not accidentally.
FAQ
How is Jobs-to-Be-Done different from classic persona research?
JTBD asks what progress people hire a solution to make, which often reveals non-obvious alternatives and switch triggers that demographics miss. That’s why we center interviews on moments of struggle and desired outcomes.
Why use the Double Diamond if we already do Design Thinking?
They complement each other: the Double Diamond is a simple map of divergence and convergence; Design Thinking provides the human-centered methods inside those phases. We use both to keep teams aligned.
Do you only generate product ideas?
No. Using Ten Types, we systematically look for business-model, service, process, and experience innovations—often the highest-ROI ideas.
What if we need fast ideation this quarter?
SCAMPER and TRIZ accelerate option generation, while quick landing-page and prototype tests give evidence before you commit resources.
