1) The new AI ad stack
Google: Performance Max & AI Max for SearchGoogle’s AI now optimizes bidding, budgets, audiences, creative and attribution across channels in one campaign. New 2025 features add more controls and reporting, but the system remains largely automation-first. Expect better scale; trade some transparency.
Meta: Advantage+ automationMeta’s Advantage+ suites automate placements and targeting, with fewer manual levers…
