- BC.GAME lists a default rev share up to 25% of NGR, daily-calculated commission, instant crypto withdrawals, and no negative carryover; GPWA notes negotiable deals up to 35–50% and CPA available.
- Stake.com discloses a default 10% commission and gives the exact house-edge formulas for casino and sportsbook; official pages do not state negative-carryover terms (third-party reviews claim “no negative carryover”—confirm with your AM).
- Partners.io (Bitcasino.io & Sportsbet.io) advertises up to 45% rev share with no quotas; some directories list session-based tracking.
- Cloudbet Affiliates defaults to 25% of NGR and explicitly carries negative balances forward.
- Rollbit runs a simple referral = 10% of house edge model and a separate Partnership Program with higher tiers (e.g., 20%) after meeting volume thresholds.
How we compare affiliate offers (and why this matters)
Affiliate math differs across casinos—some pay a percent of Net Gaming Revenue (NGR), some pay a cut of house edge on wagers, and some blend models. Always read official docs; where the brand doesn’t publish a percentage publicly, negotiate and get it in writing.
Snapshot table: core terms you’ll actually negotiate
| Program | Default model (public) | Typical/Advertised % | Notable clauses |
|---|---|---|---|
| BC.GAME | Rev share on NGR | Up to 25% (default); GPWA mentions 35–50% specials; CPA available | Daily calc; instant crypto withdrawals; milestone bonuses for player VIP progress |
| Stake.com | Commission on house edge via formula | 10% default commission (rate applied in formula) | Casino: (edge * wagered / 2) * rate; Sportsbook: (0.03 * wagered / 2) * rate |
| Partners.io (Bitcasino.io & Sportsbet.io) | Rev share | Up to 45%, no quotas | Group program for Bitcasino.io/Sportsbet.io |
| Cloudbet Affiliates | Rev share on NGR | 25% default (Tier 2) | Real-time credit/debit of revenue share |
| Rollbit | Referral share of house edge; separate Partnership tiers | 10% of house edge (referrals); Partnership page shows 20% at first tier with qualifying volume | Formal Partnership Program with thresholds and tailored perks |
Notes: Percentages and policies can change and may vary by GEO, vertical, and deal tier. Always confirm your personal IO (insertion order) or affiliate contract.
Program deep-dives (what the small print really means)
BC.GAME — flexible deals, fast cash-outs
BC.GAME’s official guide lists rev share up to 25% of NGR, daily commission calculation, instant crypto withdrawals, and a no-negative-carryover policy. GPWA’s listing adds color: 25% base, negotiable 35–50% for community members, plus CPA availability and no minimum to withdraw. If you run mixed traffic (streaming + SEO), ask for a hybrid with guardrails on CPA clawbacks.
Stake.com — transparent formulas tied to house edge
Stake publishes the commission math: default 10% commission and formulas that derive payout from house edge × wagers (with /2 factor shown in their docs). This makes earnings more predictable for high-volume casino and sportsbook traffic, but you should model the expected effective % of GGR for your mix. Official docs don’t state negative-carryover terms—get that confirmed in writing.
Partners.io (Bitcasino.io & Sportsbet.io) — brand power, higher caps
The Yolo Group’s Partners.io advertises up to 45% revenue share with no quotas—handy for content sites that ramp slowly. Sportsbet.io and Bitcasino.io benefit from strong brand recognition and sponsorships, which can lift conversion. Some directories list session-based tracking, so negotiate longer attribution if you rely on research-style content.
Cloudbet Affiliates — simple default, but balances can roll over
Cloudbet’s default 25% of NGR is easy to model, but its TOS/FAQ make clear that negative balances carry over until repaid. This matters if you onboard a high-roller who wins big early—your net could be negative for months. Consider diversifying traffic or asking for high-roller quarantine terms.
Rollbit — referral simplicity + a formal partnership track
Rollbit’s out-of-the-box referral pays 10% of house edge on your referrals’ bets; for creators who can hit volume thresholds, the Partnership Program adds higher tiers (e.g., 20%) with bespoke perks. It’s closer to a streamer-style model than classic NGR rev share.
Five checks that separate good deals from bad ones
1) What exactly is “revenue”?
Under NGR, the house deducts bonuses, provider fees, chargebacks, etc. Cloudbet explains NGR directly in its affiliate FAQ and ToS—use it as a template to ask others for the exact formula.
2) Negative carryover (NCO)
An NCO clause can erase months of work. BC.GAME flags no NCO; Cloudbet explicitly carries over negatives. For Stake and Partners.io, ask the AM to confirm in writing.
3) How is commission derived?
- House-edge models (Stake, Rollbit) often look like a lower headline %, but earnings scale with total handle and edge by vertical. Stake publishes the exact formulas.
- NGR rev share (BC.GAME, Cloudbet, Partners.io) is familiar to SEO affiliates—compare admin fees, game provider fees, and bonus policy.
4) Attribution window & cookie
If tracking is session-based (as some directories report for Partners.io), negotiate longer attribution for top-funnel content.
5) Payout speed, currency, and thresholds
BC.GAME advertises instant crypto withdrawals and no minimum (per GPWA). Others vary—confirm monthly cutoff times and reconciliation windows.
Compliance corner (don’t skip this)
If you market to the UK
- Crypto-related promotions (e.g., pitching tokens, wallets or investing angles with casino affiliates) may fall under the FCA’s PS23/6 regime: standardized risk warnings, 24-hour cooling-off for first-time investors, and restrictions on incentives to invest (including “refer-a-friend”). Align any crypto-financial messaging accordingly.
- Gambling promotions must meet UKGC rules and CAP/ASA codes. From 19 Dec 2025, new UKGC rules ban mixed-product promos and cap wagering requirements (10×)—rework bonus copy and landing pages well before then.
Always geo-target your pages. Even if a casino accepts traffic globally, you may still be bound by local ad rules.
Worked example: estimating Stake commission (casino)
- Assume a slot with 4% house edge and your players wager $500,000 in a month.
- Stake’s formula (casino): (edge × wagered / 2) × commission rate.
- With 10% rate: (0.04 × 500,000 / 2) × 0.10 = $1,000 commission.
This is why high-volume traffic with consistent house edge can outperform a lower headline % on NGR at smaller volume.
Recommendations by affiliate type
SEO review sites (comparison tables, long-funnel)
Start with Partners.io (up to 45% rev share, strong brands) and BC.GAME (fast payouts, no NCO). Add Cloudbet for depth if you can handle NCO risk.
Streamers/creators (live handle, promos)
Stake (clear house-edge math) and Rollbit (simple 10% of house edge with tiered Partnership track) are straightforward for on-stream conversion.
Mixed traffic (SEO + socials)
Negotiate hybrid deals (rev share + CPA) where available—BC.GAME lists CPA availability; confirm guardrails and clawback language.
FAQ
Which program has the highest public rev-share cap?
Partners.io advertises up to 45% revenue share with no quotas.
Which program states “no negative carryover”?
BC.GAME does; Cloudbet explicitly does carry over negatives; Stake/Partners.io don’t publish NCO on their public pages—confirm with your AM.
What’s the simplest commission for creators to explain on stream?
House-edge share (Stake, Rollbit). Stake publishes the exact formula and default 10% rate; Rollbit’s basic referrals pay 10% of house edge.
Can I get a CPA or hybrid?
BC.GAME lists CPA available; others may negotiate—ask for minimum quality thresholds and chargeback rules in writing.
